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How to Win at Lead Nurturing

by Kimberly Paine So, you’ve identified your target audience. You’ve determined the best channels you’ll use to reach them. Leads are funneling into your buying cycle. How do you make sure they come...

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Email Marketing Is Not Dying

By Ayesha (@ay_peppergang)   76% of the consumers surveyed said that they prefer to hear about retailers’ promotions and offers via email. Isn’t that pretty surprising to the most of us?   This raises...

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